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The Advertising Solution
Influence Prospects, Multiply Sales, and Promote Your Brand

Craig Simpson with Brian Kurtz


Oct 2016

NONE

Trade Paper

$21.95 US
($30.50 CAN)
978-1-59918-596-5 | 9781599185965
1-59918-596-2 | 1599185962

44 per carton

Business

BUSINESS & ECONOMICS

Advertising & Promotion

Fall 2016

Title Rights: W

Product Safety: Information Not Available

Published by Entrepreneur Press

Description:
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.


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